Content Marketing Manager

Cadence ABA builds AI-native clinical software for ABA practices, capturing session data by voice, structuring it in real time, and drafting billable session notes so clinicians can stay present with the child instead of a tablet. We're looking for a Content Marketing Manager to build and scale the content function that tells this story to ABA clinicians, clinical directors, and practice owners.

What you'll do

• Develop and execute a content strategy that builds awareness and trust with ABA clinicians and practice decision-makers
• Write and edit blog posts, guides, case studies, and website copy that explain complex clinical and product concepts clearly
• Partner with product and clinical teams to translate technical and clinical detail into accessible, credible content
• Own the editorial calendar and manage content production from ideation through publication
• Optimize content for SEO and track performance against engagement, lead generation, and conversion goals
• Manage relationships with freelance writers, designers, or agencies as needed

What we're looking for

• 4+ years of experience in content marketing, with a portfolio of published work
• Strong writing and editing skills, with the ability to make technical or clinical subject matter clear and engaging
• Experience building and managing a content calendar and working cross-functionally with product, sales, or clinical teams
• Working knowledge of SEO best practices and content performance analytics
• Comfort operating with autonomy in a small, fast-moving team

Nice to have

• Experience marketing to healthcare, clinical, or behavioral health audiences
• Familiarity with ABA therapy or healthcare compliance concepts (HIPAA, clinical documentation)
• Experience with marketing tools such as CMS platforms, email marketing, or analytics suites